LYTR had the privilege to partner with Diadem Sports to launch a few of their new products for 2025. Diadem is a fantastic sports brand out of Pompano Beach, Florida. Their combined century of experience and innovative approach to court sports are putting them in the forefront of the Pickleball and Tennis world both domestically and internationally.

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They wanted to implement a new approach to their product launches utilizing hyper-realistic 3D animation to highlight the unique features, technology and overall vibe of their new products. Diadem offers a range of products including tennis rackets, pickleball paddles, and footwear and they wanted to try an animated promotional video for all three. This was an exciting opportunity for LYTR to dive into each product and develop a unique story and style to each video.

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Below is a link to each video and the creative process behind developing the style and look of them.