That's the old rule in this industry. AI changes the math: for the first time, all three are actually on the table. But there's a catch: control.

Keeping a character, product, or style consistent shot to shot takes real experience with these tools. AI doesn't work like a traditional file you open and edit. It has a mind of its own, and asking for one specific change doesn't always get you one specific change back. That unpredictability is the hidden cost most teams run into once they try to do this themselves.

It's also exactly where we've spent our time. We've put in the hours to know how to steer these tools, not just prompt them, so the output stays consistent, on-brand, and actually usable. That's the difference between AI as an advantage and AI as a risk, and it's what we handle so you don't have to.